pulp.

paper unites labyrinthine people.

PULP is the editorial voice of ELS - where fashion, culture and sustainability collide with curiosity and openness. It is a space for fresh ideas and thoughtful conversations, exploring the evolving landscape of conscious design and the dynamics of cultural issues.

We are here to question, reflect, and discover what the future can look like - whether through new materials or shifts in the industry and in society. PULP is a place to connect, grow, and be a part of the cultural zeitgeist, where inclusivity and diversity are at the heart of the conversation, as we collectively shape a more thoughtful, equitable future.

love beyond time: the scandalous, beautiful legacy of Héloïse and abelard
Edie Lou Edie Lou

love beyond time: the scandalous, beautiful legacy of Héloïse and abelard

Héloise and Abelard’s love story isn´t just a story about love, they weren’t just in they were rebels. Their connection was a mix of intellect, passion, and a defiant streak that still feels electrifying. Their story, equal parts brilliance and heartbreak, is about how to dare to live and love on our own terms, even when the circumstances try to write them off.

This Valentine´s Day, I am sharing their story with you as a special gift - a love that inspires me and my work constantly. A classic piece that still crackles with urgency. It is a reminder that real connection demands courage, authenticity, and a refusal to be boxed in.

Curious? Keep reading to discover why this daring, game-changing love story still challenges everything we think we know about passion, courage and freedom.

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Conscious Luxe: the fashion revolution we truly need
Edie Lou Edie Lou

Conscious Luxe: the fashion revolution we truly need

Fashion is turning, and the buzzword “sustainable” is everywhere. But is it truly making a difference, or just greenwashing? With growing pressure for transparency and sustainability, the industry must reckon with its impact on the planet and its people. And let´s be honest - we all wear clothes, so this isn´t just a conversation for designers and brands; it affects all of us. So, this shift belongs all of us, it is a chance to embrace innovation, celebrate craftsmanship, and make choices that feel as good as they look. From ethical sourcing to innovative materials, how will you, as a customer or creator, shape this move? Are we ready to demand more than just style? The future of fashion is being defined right now - and it is time to decide: how will you be part of the change?

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The death of rules in fashion: Androgyny as the timeless luxury
Edie Lou Edie Lou

The death of rules in fashion: Androgyny as the timeless luxury

What if the future of fashion is about embracing individuality without the constraints of the past? Are we ready for a world where style has no boundaries? Androgyny has been evolving for a while, and as we just saw on the runway at Paris Fashion Week, it is here to stay. It is not just a passing trend - it is a movement that celebrates individuality, freedom, and the breaking of outdated rules. Ready to redefine what style means in 2025?

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The Tiktok dilemma: Creativity, Control, and the future of digital expression
Edie Lou Edie Lou

The Tiktok dilemma: Creativity, Control, and the future of digital expression

TikTok has revolutionized the way we create, connect, and consume, but with its growing instability in the U.S:, we are left asking: What happens when a digital pillar of creativity and income becomes unpredictable? As the platform faces constant uncertainty, creators, brands, and communities must confront the future of digital expression in a world where the platforms we rely on may no longer be guaranteed.

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the hustle of building a brand from scratch: Naked and unfiltered
Edie Lou Edie Lou

the hustle of building a brand from scratch: Naked and unfiltered

Building a brand is more than just a hustle - it is a wild, beautiful, and sometimes messy creative journey. But what happens when self-doubt creeps in and makes you question everything? Can you push through it and still thrive? This article dives into the highs and lows of creating something meaningful, showing how embracing vulnerability, owning the process, and trusting the journey is the key to success. Ready to face the doubts and turn them into your greatest strength? Let´s go!

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when fashion meets soil: the unexpected intersection of ELS and proof by underpants
Edie Lou Edie Lou

when fashion meets soil: the unexpected intersection of ELS and proof by underpants

The Proof by Underpants Project turns the simple act of burying cotton underpants into a profound exploration of soil health and sustainability. What happens when we discard our clothes? Do they decompose, or do they linger? In partnership with Dr. Sebastian Franz Bender, ELS examines the hidden life of fashion and its lasting impact on the earth beneath us.

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THE CONNECTION BETWEEN WELL-BEING, FASHION, AND THE TRUE SELF
Edie Lou Edie Lou

THE CONNECTION BETWEEN WELL-BEING, FASHION, AND THE TRUE SELF

What if your wardrobe wasn´t just a collection of clothes, but a direct expression of your inner self? In a world obsessed with trends, true well-being comes from within - rooted in authenticity and connection. In this article, we dive into how fashion can help you connect with your true essence, beyond trends and materialism. Ready to embrace your true self? It is time to dress with intention, purpose, and the power of authenticity.

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pulp
Edie Lou Edie Lou

pulp

Welcome to PULP - a space where authenticity, creativity, and intentional living intersect. This journal is born from the belief that we are all on a unique journey of self-discovery, and through PULP, we invite you to pause, reflect, and explore the complexities of identity, art, and culture. Here, we celebrate the power of shared ideas, where each story contributes to a deeper conversation about freedom, purpose, and connection. Join us in a community where ideas flow, creativity thrives, and change begins - when we engage thoughtfully, we shape a more meaningful world. Welcome to PULP, where paper unites labyrinthine people, and new possibilities unfold.

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